Tools


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How do you feel when faced with the ‘opportunity’ to be creative? Everybody has the capacity to be creative, and it can be wonderfully fulfilling when it is done right. But the reality for many people is that, once they have got past listing the obvious issues and bitch-points, their […]

Time to SCAMPER


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The value-add that a ‘customer’ receives from an interaction impacts them through a number of factors, both tangible and intangible: The utility of the result The ease with which they can understand it Their confidence that it is correct/accurate Their confidence in the process which generated it How comprehensively their […]

Why do Inspirometers use emoticons?